Innovative sports-embedded gambling promotion: A study of spectators’ enjoyment and gambling intention during XFL games

  1. Xu, Z.
  2. Gonzalez-Serrano, M.H.
  3. Porreca, R.
  4. Jones, P.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2021

Volume: 131

Pages: 206-216

Type: Article

DOI: 10.1016/J.JBUSRES.2021.03.040 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus