Brand attachment toward functional, symbolic and hedonic brands
- Ugalde, C.
- Vila-Lopez, N.
- Kuster-Boluda, I.
ISSN: 1361-2026
Year of publication: 2023
Volume: 27
Issue: 3
Pages: 470-488
Type: Article
ISSN: 1361-2026
Year of publication: 2023
Volume: 27
Issue: 3
Pages: 470-488
Type: Article