Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter

  1. Badenes-Rocha, A.
  2. Bigne, E.
  3. Ruiz-Mafé, C.
Aldizkaria:
International Journal of Advertising

ISSN: 0265-0487

Argitalpen urtea: 2022

Alea: 41

Zenbakia: 8

Orrialdeak: 1454-1476

Mota: Artikulua

DOI: 10.1080/02650487.2022.2071394 GOOGLE SCHOLAR
Datuen iturria: Scopus