Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter

  1. Badenes-Rocha, A.
  2. Bigne, E.
  3. Ruiz-Mafé, C.
Journal:
International Journal of Advertising

ISSN: 0265-0487

Year of publication: 2022

Volume: 41

Issue: 8

Pages: 1454-1476

Type: Article

DOI: 10.1080/02650487.2022.2071394 GOOGLE SCHOLAR
Data source: Scopus