Market Orientation, Moderating Variables and Performance. A Research on Industrial and Services Sectors in Spain

  1. Bigné, E.
  2. Moliner, M.A.
  3. Vallet, T.M.
  4. Sánchez, J.
Büchersammlung:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISSN: 2363-6173 2363-6165

Datum der Publikation: 2015

Seiten: 186

Art: Buch-Kapitel

DOI: 10.1007/978-3-319-17356-6_58 GOOGLE SCHOLAR