Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale
- Frasquet-Deltoro, M.
- Molla-Descals, A.
- Miquel-Romero, M.-J.
ISSN: 1479-1803, 1350-231X
Argitalpen urtea: 2021
Alea: 28
Zenbakia: 4
Orrialdeak: 388-401
Mota: Artikulua