Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale
- Frasquet-Deltoro, M.
- Molla-Descals, A.
- Miquel-Romero, M.-J.
ISSN: 1479-1803, 1350-231X
Year of publication: 2021
Volume: 28
Issue: 4
Pages: 388-401
Type: Article