Creation of a brand model through SEM to predict users’ loyalty and recommendations regarding a public sports service
- Alguacil, M.
- Núñez-Pomar, J.
- Calabuig, F.
- Escamilla-Fajardo, P.
- Staskeviciute-Butiene, I.
Zeitschrift:
Heliyon
ISSN: 2405-8440
Datum der Publikation: 2021
Ausgabe: 7
Nummer: 6
Art: Artikel