El crecimiento de las empresas de distribución comercial a través de la internacionalización

  1. María Eugenia Ruiz Molina 1
  2. Alejandro Mollà Descals 1
  3. Marta Frasquet Deltoro 1
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Buch:
Estrategias competitivas en canales de distribución comercial tradicional "versus" on-line
  1. Vázquez Casielles, Rodolfo (coord.)
  2. Juan A. Trespalacios Gutiérrez (coord.)
  3. Eduardo Estrada Alonso (coord.)
  4. Celina González Mieres (coord.)

Verlag: Cátedra Fundación Ramón Areces de Distribución Comercial ; Universidad de Oviedo

ISBN: 978-84-8367-357-7

Datum der Publikation: 2011

Seiten: 109-122

Art: Buch-Kapitel

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Zusammenfassung

Internationalization is seen as a major growth strategy by the chain stores. In particular, one of the most active in this type of process in Spain is the apparel retail. However, not all firms in this industry have expanded internationally with the same intensity. This chapter presents a review of the literature regarding the main determinants and outcomes of the internationalization of retailing, analyzing the relationship between these variables and the intensity of the internationalization process of major Spanish companies in this industry.

Fuente de los datos: Dialnet