How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing
- Marín-García, A.
- Gil-Saura, I.
- Ruíz-Molina, M.E.
ISSN: 1061-0421
Année de publication: 2019
Volumen: 29
Número: 5
Pages: 601-615
Type: Article
Revue:
Journal of Product and Brand Management
