Value co-creation in B-to-B environments

  1. Berenguer-Contrí, G.
  2. G. Gallarza, M.
  3. Ruiz-Molina, M.-E.
  4. Gil-Saura, I.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2020

Volume: 35

Issue: 7

Pages: 1251-1271

Type: Article

DOI: 10.1108/JBIM-01-2019-0061 GOOGLE SCHOLAR