How can perceived consistency in marketing communications influence customer–brand relationship outcomes?

  1. Šerić, M.
  2. Ozretić-Došen, null
  3. Škare, V.
Aldizkaria:
European Management Journal

ISSN: 0263-2373

Argitalpen urtea: 2020

Alea: 38

Zenbakia: 2

Orrialdeak: 335-343

Mota: Artikulua

DOI: 10.1016/J.EMJ.2019.08.011 GOOGLE SCHOLAR
Datuen iturria: Scopus