How can perceived consistency in marketing communications influence customer–brand relationship outcomes?

  1. Šerić, M.
  2. Ozretić-Došen, null
  3. Škare, V.
Journal:
European Management Journal

ISSN: 0263-2373

Year of publication: 2020

Volume: 38

Issue: 2

Pages: 335-343

Type: Article

DOI: 10.1016/J.EMJ.2019.08.011 GOOGLE SCHOLAR
Data source: Scopus