Brand perception and its relation to perceived performance of a public sports service

  1. Jiménez, M.A.
  2. Moreno, F.C.
  3. Núnez-Pomar, J.M.
  4. Hervás, J.C.
Livre:
Engaging Consumers through Branded Entertainment and Convergent Media

ISBN: 9781466683426

Année de publication: 2015

Pages: 202-220

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-4666-8342-6.CH011 GOOGLE SCHOLAR