Brand perception and its relation to perceived performance of a public sports service
- Jiménez, M.A.
- Moreno, F.C.
- Núnez-Pomar, J.M.
- Hervás, J.C.
Buch:
Engaging Consumers through Branded Entertainment and Convergent Media
ISBN: 9781466683426
Datum der Publikation: 2015
Seiten: 202-220
Art: Buch-Kapitel