Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?

  1. Alonso-Dos-Santos, M.
  2. Moreno, F.C.
  3. Alguacil, M.
Aldizkaria:
International Journal of Sport Management and Marketing

ISSN: 1740-2808,  1475-8962

Argitalpen urtea: 2019

Alea: 19

Zenbakia: 5-6

Orrialdeak: 371-388

Mota: Artikulua

DOI: 10.1504/IJSMM.2019.104158 GOOGLE SCHOLAR
Datuen iturria: Scopus