Brand image transfer from team to sponsor: How effective is it to sponsor a football team with little success?

  1. Alonso-Dos-Santos, M.
  2. Moreno, F.C.
  3. Alguacil, M.
Journal:
International Journal of Sport Management and Marketing

ISSN: 1740-2808,  1475-8962

Year of publication: 2019

Volume: 19

Issue: 5-6

Pages: 371-388

Type: Article

DOI: 10.1504/IJSMM.2019.104158 GOOGLE SCHOLAR
Data source: Scopus