Acceptance of branded video games (advergames): A cross-cultural study Spain-USA
- Martí-Parreño, J.
- Ruiz-Mafé, C.
- Scribner, L.L.
Liburua:
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
ISBN: 9781466661905
Argitalpen urtea: 2014
Orrialdeak: 482-502
Mota: Liburuko kapitulua