Acceptance of branded video games (advergames): A cross-cultural study Spain-USA

  1. Martí-Parreño, J.
  2. Ruiz-Mafé, C.
  3. Scribner, L.L.
Buch:
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

ISBN: 9781466661905

Datum der Publikation: 2014

Seiten: 482-502

Art: Buch-Kapitel

DOI: 10.4018/978-1-4666-6190-5.CH026 GOOGLE SCHOLAR
Datenquelle: Scopus