Acceptance of branded video games (advergames): A cross-cultural study Spain-USA
- Martí-Parreño, J.
- Ruiz-Mafé, C.
- Scribner, L.L.
Book:
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
ISBN: 9781466661905
Year of publication: 2014
Pages: 482-502
Type: Book chapter