Engaging consumers through branded entertainment and convergent media

  1. Martí-Parreño, J.
  2. Ruiz-Mafé, C.
  3. Scribner, L.L.

ISBN: 9781466683426

Année de publication: 2015

Pages: 1-353

Type: Livre

DOI: 10.4018/978-1-4666-8342-6 GOOGLE SCHOLAR
La source de données: Scopus