Engaging consumers through branded entertainment and convergent media

  1. Martí-Parreño, J.
  2. Ruiz-Mafé, C.
  3. Scribner, L.L.

ISBN: 9781466683426

Argitalpen urtea: 2015

Orrialdeak: 1-353

Mota: Liburua

DOI: 10.4018/978-1-4666-8342-6 GOOGLE SCHOLAR
Datuen iturria: Scopus