Engaging consumers through branded entertainment and convergent media
- Martí-Parreño, J.
- Ruiz-Mafé, C.
- Scribner, L.L.
ISBN: 9781466683426
Year of publication: 2015
Pages: 1-353
Type: Book
ISBN: 9781466683426
Year of publication: 2015
Pages: 1-353
Type: Book