Insights on integrated marketing communications: Implementation and impact in hotel companies
- Serie, M.
- Gil-Saura, I.
- Ozretié-Dosen, D.
ISSN: 0959-6119
Année de publication: 2015
Volumen: 27
Número: 5
Pages: 958-979
Type: Article
Revue:
International Journal of Contemporary Hospitality Management