Insights on integrated marketing communications: Implementation and impact in hotel companies
- Serie, M.
- Gil-Saura, I.
- Ozretié-Dosen, D.
ISSN: 0959-6119
Argitalpen urtea: 2015
Alea: 27
Zenbakia: 5
Orrialdeak: 958-979
Mota: Artikulua
Aldizkaria:
International Journal of Contemporary Hospitality Management