Strengthening relational ties and building loyalty through relational innovation and technology: Evidence from Spanish hotel guests

  1. Gil-Saura, I.
  2. Ruiz-Molina, M.-E.
  3. Servera-Francés, D.
Libro:
Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications

ISBN: 9789811363382

Ano de publicación: 2019

Páxinas: 183-211

Tipo: Capítulo de libro

DOI: 10.1007/978-981-13-6339-9_12 GOOGLE SCHOLAR

Obxectivos de Desenvolvemento Sustentable

Fonte de datos: Scopus