The role of the brand in driving online loyalty for multichannel retailers
- Frasquet, M.
- Ruiz-Molina, M.-E.
- Molla-Descals, A.
ISSN: 1466-4402, 0959-3969
Year of publication: 2015
Volume: 25
Issue: 5
Pages: 490-502
Type: Article
Journal:
International Review of Retail, Distribution and Consumer Research
