The role of the brand in driving online loyalty for multichannel retailers
- Frasquet, M.
- Ruiz-Molina, M.-E.
- Molla-Descals, A.
ISSN: 1466-4402, 0959-3969
Année de publication: 2015
Volumen: 25
Número: 5
Pages: 490-502
Type: Article
Revue:
International Review of Retail, Distribution and Consumer Research
