Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment

  1. Frasquet, M.
  2. Mollá Descals, A.
  3. Ruiz-Molina, M.E.
Revista:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Ano de publicación: 2017

Volume: 45

Número: 6

Páxinas: 608-625

Tipo: Artigo

DOI: 10.1108/IJRDM-07-2016-0118 GOOGLE SCHOLAR
Fonte de datos: Scopus