Buying private label in durables: Gender and other psychological variables

  1. Miquel, M.-J.
  2. Caplliure, E.-M.
  3. Pérez, C.
  4. Bigné, E.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2017

Volume: 34

Pages: 349-357

Type: Article

DOI: 10.1016/J.JRETCONSER.2016.07.013 GOOGLE SCHOLAR
Data source: Scopus