Cross-cultural Perceptions of Onshore Guided Tours: A Qualitative Approach Based on eWOM

  1. Buzova, D.
  2. Sanz-Blas, S.
  3. Cervera-Taulet, A.
Journal:
Psychology and Marketing

ISSN: 1520-6793,  0742-6046

Year of publication: 2016

Volume: 33

Issue: 12

Pages: 1054-1061

Type: Article

DOI: 10.1002/MAR.20939 GOOGLE SCHOLAR
Data source: Scopus