Relationship marketing management: Its importance in private label extension

  1. Miquel-Romero, M.J.
  2. Caplliure-Giner, E.M.
  3. Adame-Sánchez, C.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2014

Volume: 67

Issue: 5

Pages: 667-672

Type: Article

DOI: 10.1016/J.JBUSRES.2013.11.025 GOOGLE SCHOLAR
Data source: Scopus