Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis

  1. Villamediana-Pedrosa, J.D.
  2. Vila-Lopez, N.
  3. Küster-Boluda, I.
Journal:
Current Issues in Tourism

ISSN: 1368-3500

Year of publication: 2019

Volume: 22

Issue: 15

Pages: 1841-1861

Type: Article

DOI: 10.1080/13683500.2018.1554625 GOOGLE SCHOLAR
Data source: Scopus