Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age
ISSN: 1478-3371, 1478-3363
Year of publication: 2020
Volume: 31
Issue: 3-4
Pages: 373-388
Type: Article
ISSN: 1478-3371, 1478-3363
Year of publication: 2020
Volume: 31
Issue: 3-4
Pages: 373-388
Type: Article