Viral marketing through e-mail: The link company-consumer

  1. Miquel-Romero, M.-J.
  2. Adame-Sánchez, C.
Revue:
Management Decision

ISSN: 0025-1747

Année de publication: 2013

Volumen: 51

Número: 10

Pages: 1970-1982

Type: Article

DOI: 10.1108/MD-08-2012-0592 GOOGLE SCHOLAR
La source de données: Scopus