Viral marketing through e-mail: The link company-consumer

  1. Miquel-Romero, M.-J.
  2. Adame-Sánchez, C.
Journal:
Management Decision

ISSN: 0025-1747

Year of publication: 2013

Volume: 51

Issue: 10

Pages: 1970-1982

Type: Article

DOI: 10.1108/MD-08-2012-0592 GOOGLE SCHOLAR
Data source: Scopus