Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception

  1. Bigné, E.
  2. Currás-Pérez, R.
  3. Aldás-Manzano, J.
Revue:
European Journal of Marketing

ISSN: 0309-0566

Année de publication: 2012

Volumen: 46

Número: 3-4

Pages: 575-594

Type: Article

DOI: 10.1108/03090561211202620 GOOGLE SCHOLAR
La source de données: Scopus