Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception

  1. Bigné, E.
  2. Currás-Pérez, R.
  3. Aldás-Manzano, J.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2012

Volume: 46

Issue: 3-4

Pages: 575-594

Type: Article

DOI: 10.1108/03090561211202620 GOOGLE SCHOLAR
Data source: Scopus