Effects of value and innovation on brand equity in retailing
- Moliner-Velázquez, B.
- Fuentes-Blasco, M.
- Gil-Saura, I.
ISSN: 1479-1803, 1350-231X
Year of publication: 2019
Volume: 26
Issue: 6
Pages: 658-674
Type: Article
Journal:
Journal of Brand Management
