Consumer perceptions of product packaging

  1. Ampuero, O.
  2. Vila, N.
Revue:
Journal of Consumer Marketing

ISSN: 0736-3761

Année de publication: 2006

Volumen: 23

Número: 2

Pages: 102-114

Type: Article

DOI: 10.1108/07363760610655032 GOOGLE SCHOLAR