Consumer perceptions of product packaging

  1. Ampuero, O.
  2. Vila, N.
Journal:
Journal of Consumer Marketing

ISSN: 0736-3761

Year of publication: 2006

Volume: 23

Issue: 2

Pages: 102-114

Type: Article

DOI: 10.1108/07363760610655032 GOOGLE SCHOLAR
Data source: Scopus