Market orientation and industrial salesforce: Diverse measure instruments

  1. Bigné, E.
  2. Küster, I.
  3. Torán, F.
Journal:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Year of publication: 2003

Volume: 18

Issue: 1

Pages: 59-81

Type: Article

DOI: 10.1108/08858620310458642 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus