Brand assessment: a key element of marketing strategy

  1. Calderon, H.
  2. Cervera, A.
  3. Molla, A.
Revue:
Journal of Product & Brand Management

ISSN: 1061-0421

Année de publication: 1997

Volumen: 6

Número: 5

Pages: 293-304

Type: Révision

DOI: 10.1108/10610429710179462 GOOGLE SCHOLAR
La source de données: Scopus