Brand assessment: a key element of marketing strategy

  1. Calderon, H.
  2. Cervera, A.
  3. Molla, A.
Journal:
Journal of Product & Brand Management

ISSN: 1061-0421

Year of publication: 1997

Volume: 6

Issue: 5

Pages: 293-304

Type: Review

DOI: 10.1108/10610429710179462 GOOGLE SCHOLAR
Data source: Scopus