Principales componentes de la imagen corporativa de entidades culturales

  1. Ramis Carrasco, María
  2. Pérez Cabañero, Carmen
Journal:
Culturas: Revista de Gestión Cultural

ISSN: 2386-7515

Year of publication: 2016

Volume: 3

Issue: 2

Pages: 1-15

Type: Article

DOI: 10.4995/CS.2016.6463 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Culturas: Revista de Gestión Cultural

Abstract

In the present research, we carry out an analysis of the corporate image of a cultural organization which aims to highlight its role in order to design management strategies in the cultural field. We investigate what particular attributes are better assessed by the public and which dimensions compose the corporate image of a cultural organization. Based on the literature review, we made an in-depth interview to the programming manager of a cultural organization and also a descriptive survey on its audience through a structured questionnaire. The results of the analyses show that the corporate image of the cultural organization under study is positive, although some attributes can be improved.

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