Key factors in value co-creation for disabled customers and hotel services. An exploratory study of hotel managers

  1. Susana Navarro 1
  2. Amparo Cervera 2
  3. Luisa Andreu 2
  1. 1 Universidad Europea de Valencia
    info

    Universidad Europea de Valencia

    Valencia, España

  2. 2 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

Revista:
Journal of Tourism Analysis = Revista de Análisis Turístico

ISSN: 1885-2564

Año de publicación: 2015

Número: 20

Páginas: 15-21

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Journal of Tourism Analysis = Revista de Análisis Turístico

Resumen

La lógica dominante del servicio ofrece un marco conceptual adecuado para entender la manera en la que el consumidor, mediante la co-creación con el proveedor del servicio, facilita el desarrollo y el marketing de productos turísticos. En particular, el objetivo de este estudio es identificar los principales factores para la co-creación de valor en los servicios hoteleros para personas con discapacidad. Son escasos los estudios académicos relacionados con el turismo accesible para personas con discapacidad, poniéndose de manifiesto la necesidad de profundizar en sus experiencias e interacciones en el ámbito del turismo. Diversas entrevistas en profundidad han sido realizadas con el fin de analizar desde el punto de vista de los hoteleros los factores para la co- creación. Los resultados señalan que los factores para la co-creación están relacionados con las etapas secuenciales de la relación entre los hoteles y los clientes con discapacidad. Los resultados de este análisis muestran las estrategias más interesantes de la co-creación de valor, lo que puede permitir a los hoteles construir una base sólida de conocimiento común en el ámbito de la gestión de valor.

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Fuente de los datos: Dialnet