Posicionamiento virtual de instituciones públicas

  1. Amorós Kern, Eduard
  2. Küster Boluda, Inés
  3. Vila López, Natalia
Revista:
3 c TIC: cuadernos de desarrollo aplicados a las TIC

ISSN: 2254-6529

Año de publicación: 2012

Título del ejemplar: 3C Tic - Edición nº 2

Volumen: 1

Número: 2

Tipo: Artículo

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Otras publicaciones en: 3 c TIC: cuadernos de desarrollo aplicados a las TIC

Resumen

El presente estudio trata de abordar las estrategias de posicionamiento que adoptan las webs institucionales de cuatro municipios de la Comunidad Valenciana seleccionados a título ilustrativo. Concretamente se trata de mostrar qué medida tales webs enfatizan factores relativos al sistema (rapidez y facilidad de uso), factores relativos a los contenidos (cantidad y calidad de información suministrada) y factores relativos al servicio Prestado. Para tal fin, se ha aplicado la técnica multivariable del análisis de correspondencias, ya que permite identificar de que manera ha percibido nuestro público objetivo la las webs institucionales de las cuatro corporaciones municipales escogidas: Gandía, Alcoy, Sagunt y Torrent. Todo ello en base a información procedente de 100 ciudadanos que ha sido tratada con la técnica el análisis de correspondencias, por su capacidad para representar en un espacio multidimensional reducido la relación existente entre las categorías objeto de posicionamiento y los cuatro municipios objeto de comparación.

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