Entrepreneurship y cooperaciónel acuerdo de franquicia
ISSN: 0422-2784
Année de publication: 2008
Titre de la publication: La innovación en la economía y en la empresa
Número: 368
Pages: 197-204
Type: Article
D'autres publications dans: Economía industrial
Résumé
Strategic renewal, the creation of a new organisation and/or innovation, activities peculiar to entrepreneurship, may need certain resources which occasionally the entrepreneurial firm lacks. Our goal in this project is to analyse, from a resource-based view, how the entrepreneurial firm might compensate this resource gap through cooperation and how, by using the entrepreneur�s own capabilities and their experience in this strategic option as a starting point, a new unique valuable resource can be created which is cooperation knowledge. This resource proves to be especially important in the case of franchise agreement