Entrepreneurship y cooperaciónel acuerdo de franquicia
ISSN: 0422-2784
Datum der Publikation: 2008
Titel der Ausgabe: La innovación en la economía y en la empresa
Nummer: 368
Seiten: 197-204
Art: Artikel
Andere Publikationen in: Economía industrial
Zusammenfassung
Strategic renewal, the creation of a new organisation and/or innovation, activities peculiar to entrepreneurship, may need certain resources which occasionally the entrepreneurial firm lacks. Our goal in this project is to analyse, from a resource-based view, how the entrepreneurial firm might compensate this resource gap through cooperation and how, by using the entrepreneur�s own capabilities and their experience in this strategic option as a starting point, a new unique valuable resource can be created which is cooperation knowledge. This resource proves to be especially important in the case of franchise agreement