Entrepreneurship y cooperaciónel acuerdo de franquicia
ISSN: 0422-2784
Argitalpen urtea: 2008
Zenbakien izenburua: La innovación en la economía y en la empresa
Zenbakia: 368
Orrialdeak: 197-204
Mota: Artikulua
Beste argitalpen batzuk: Economía industrial
Laburpena
Strategic renewal, the creation of a new organisation and/or innovation, activities peculiar to entrepreneurship, may need certain resources which occasionally the entrepreneurial firm lacks. Our goal in this project is to analyse, from a resource-based view, how the entrepreneurial firm might compensate this resource gap through cooperation and how, by using the entrepreneur�s own capabilities and their experience in this strategic option as a starting point, a new unique valuable resource can be created which is cooperation knowledge. This resource proves to be especially important in the case of franchise agreement